Local Sets ATX
Local Sets ATX
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About

Photo of Reid Estreicher. Credit: Joe White

Meet the Host

It's been the kind of life where most people say, “Wait…what?”  


I started acting as a kid in Chicago, got my SAG card at thirteen, and spent the next few decades bouncing around every corner of entertainment, theater, modeling (embarrassingly), improv, voiceover, filmmaking, producing, scoring film, stand-up, and now hosting and producing Local Sets ATX.  I moved to L.A. in 2001 to chase acting. Two days later, the world shut down after 9/11. I ended up joining the Marine Corps and deploying to Iraq in Gun One, which was the first HUMVEE across the border into the Rumaila Oil Fields in RCT5. That was… an experience.  When I got out, I tried culinary school, became a private chef, nearly opened a restaurant, and worked corporate gigs to pay the bills. Eventually I found my way back to film, co-founding Two Ties Productions and making a feature called Thank You 5, which is finally streaming on Amazon after COVID blew up the festival circuit.  Chicago lost a lot of its creative pulse during the pandemic, so I packed up and moved to Austin, sight unseen. That’s where Local Sets ATX was born, a live music show and podcast built to give emerging artists a place to be heard and hopefully launch into something bigger.  After thirty years of chasing my own creative path, I’ve realized the most important work I’ll ever do is in service to someone else. Local Sets ATX is hands-down my favorite thing I’ve ever built. 


Ultimately, I’m just the guy making sure the lights and cameras are on, the mics are hot, and the room feels like the coolest spot in Austin.

Black Box Music Academy

Big love to Ronnie Hall for generously hosting Local Sets ATX at his incredible music studio. Ronnie isn’t just a powerhouse musician — he’s a soulful storyteller, a dedicated educator, and one of the most supportive people in the Austin scene.


If you’re a singer-songwriter looking to level up, this is your guy. Whether you need vocal coaching, music lessons, or studio time to bring your songs to life, Ronnie creates space that’s welcoming, creative, and deeply rooted in experience. His programs reflect the same intention and passion he brings to his music.


Check him out and see why we’re so lucky to call his space home for the show.

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Jason Bradford Music

Working with Jason has been one of the absolute highlights of my journey in the Austin music scene. He’s helped multiple Local Sets ATX artists bring their music to the next level, and every time he touches a track, the results are magic. Jason has that rare ability to elevate a song without ever losing the artist’s voice — he listens deeply, creates with intention, and always brings out the heart of the performance.


Beyond his incredible production chops, he’s also just a phenomenal human — grounded, generous, and genuinely supportive. Whether he's in the studio or slinging a guitar live, Jason shows up with skill, soul, and zero ego. If you’re lucky enough to work with him, you’re in for something special.

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Studio Gear

edelkrone is truly at a different level. Automating camera motion, plus hacking camera angles and heights in cramped spaces gets really tricky but getting the right shot is crucial for professional looking content. This would not be possible without edelkrone. 

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Editing Software

OpusClip makes editing the long-form show super easy and painless, posting the clips is a breeze as it's integrated across all major social platforms so it's literally just clicking a button to post everywhere. We could not do the short-form content without it. 

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Austin Affiliates

Happy Trails Pet Waste Removal Logo
Aimee's Edible Art Logo
Austin Music People Logo
  • Aimee's Edible Art Logo
  • Austin Music People Logo
  • Happy Trails Pet Waste Removal Logo
  • Aimee's Edible Art Logo
  • Austin Music People Logo
  • Happy Trails Pet Waste Removal Logo
  • Aimee's Edible Art Logo

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