Local Sets ATX
Local Sets ATX
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About

Photo of Reid Estreicher. Credit: Joe White

Meet the Host

It's been the kind of life where most people say, “Wait…what?”  


I started acting as a kid in Chicago, got my SAG card at thirteen, and spent the next few decades bouncing around every corner of entertainment — theater, modeling (embarrassingly), improv, voiceover, filmmaking, producing, scoring film, stand-up, and now hosting and producing Local Sets ATX.  I moved to L.A. in 2001 to chase acting. Two days later, the world shut down after 9/11. I ended up joining the Marine Corps and deploying to Iraq in Gun One, which was the first HUMVEE across the border into the Rumaila Oil Fields in RCT5. That was…an experience.  When I got out, I tried culinary school, became a private chef, nearly opened a restaurant, and worked corporate gigs to pay the bills. Eventually I found my way back to film, co-founding Two Ties Productions and making a feature called Thank You 5, which is finally streaming on Amazon after COVID blew up the festival circuit.  Chicago lost a lot of its creative pulse during the pandemic, so I packed up and moved to Austin, sight unseen. That’s where Local Sets ATX was born — a live music show and podcast built to give emerging artists a place to be heard and hopefully launch into something bigger.  After thirty years of chasing my own creative path, I’ve realized the most important work I’ll ever do is helping other people shine. Local Sets ATX is hands-down my favorite thing I’ve ever built. 


Ultimately, I’m just the guy making sure the lights and cameras are on, the mics are hot, and the room feels like the coolest spot in Austin.

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Studio Gear

edelkrone is truly at a different level. Automating camera motion, plus hacking camera angles and heights in cramped spaces gets really tricky but getting the right shot is crucial for professional looking content. This would not be possible without edelkrone. 

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Editing Software

OpusClip makes editing the long-form show super easy and painless, posting the clips is a breeze as it's integrated across all major social platforms so it's literally just clicking a button to post everywhere. We could not do the short-form content without it. 

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Austin Affiliates

Happy Trails Pet Waste Removal Logo
Aimee's Edible Art Logo
Austin Music People Logo
Black Box Music Academy Logo
  • Austin Music People Logo
  • Black Box Music Academy Logo
  • Happy Trails Pet Waste Removal Logo
  • Aimee's Edible Art Logo
  • Austin Music People Logo
  • Black Box Music Academy Logo
  • Happy Trails Pet Waste Removal Logo
  • Aimee's Edible Art Logo

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